Esra Gençtürk is full-time faculty member at Koç University, College of Administrative Sciences and Economics. Previously, she was on the Marketing and International Business faculty of the University of Texas at Austin. Dr. Gençtürk earned her Ph.D. in Marketing (1990) and M.B.A. (1983) from the University of Minnesota. She received her B.S. degree (1981) from the University of Southern California. Gençtürk received the University of Minnesota annual doctoral dissertation fellowship for 1986-1987, and was a fellow at the 1986 American Marketing Association Doctoral Consortium. She was also the co-recipient of the....>>

Gülsün Gürsel, who has worked as an experienced executive in the pharma industry for more than 25 years got her graduate degree from BA Boğazici University, Administrative Sciences, Istanbul in 1979. During her education in University of Massachusetts, Amherst USA, she worked as a Research Assistant and got her MBA degree in 1981. In the same year she started to work as a product manager in Ciba Geigy. In 1983 Gürsel and the Ciba Geigy team received the International award of the year for the most successful launch. After working as a product manager in Unilever responsible for Detergents and Personal Products between....>>

Dr Burkay Adalığ is a graduate of Hacettepe University Faculty of Medicine. Having completed his specialisation in Anesthesiology and Reanimation at Ankara Oncology Hospital, he attended the FIYSEP (Finance and Business Administration) certificate program at Hacettepe University Center for Financial Research (HÜFAM) after which he started his professional career in the pharmaceutical sector as a Product Manager at Schering Alman İlaç. He performed all medicomarketing activities for a market leader drug, implemented a key opinion leader management system and conducted PR activities for disease awareness....>>

Prof. Şule Oktay was graduated as a medical doctor from Hacettepe University School of Medicine (Ankara) in 1979. She got her PhD degree in Pharmacology at Hacettepe University (1980-1983); became an Associate Professor of Pharmacology in 1986 and Professor of Pharmacology in 1993. She had an academic position at the Department of Pharmacology, Ankara University School of Medicine between 1985 -1986, and at the Department of Pharmacology and Clinical Pharmacology, Marmara University School of Medicine (Istanbul) between 1986 and 2003. She actively took part in medical education issues....>>